The Why-Driven Wardrobe
90-Day style Coaching for women 30+
Because real wardrobe change doesn’t happen overnight.
It happens when you have time to think, test, and grow.
Style coaching is the foundation.
Styling and personal shopping are the expression.
This isn’t about changing your style.
This gives your shopping and styling CONTEXT.
It’s about understanding what moves you, and letting that guide your self-expression with INTENTION.
This is your invitation to evolve your relationship with your style point of view, then dress in a way that reflects it.
My work in the apparel industry didn't begin with selling fashion, but rather observing it from inside people's closets. What I found was that these spaces hold far more than clothing; they carry intention, memory, and direction sometimes still waiting to be defined.
Before style becomes about what to buy, it’s shaped by what already exists. Closets quietly reflect years of decisions, so many times made without a clear point of view, leaving even the most beautiful pieces feeling disconnected.
The Why-Driven Wardrobe is a 90-day style coaching experience that begins in this very space.
BECAUSE YOUR IMAGE REALLY IS THAT DEEP.
Rather than changing your style or encouraging more consumption, the Why-Drive Wardrobe is a series of seminars that examine the foundation beneath it to shed light on human behavior. Through guided live interactions, critical thinking, patience and time you'll be given the space to define direction, establish boundaries, and reconnect what you wear to who you are.
The result is a wardrobe that feels cohesive and confident because it is deeply considered. Your style goals become clear, reflecting how you live, how you move, and how you wish to be perceived. From there, fashion consumption becomes purposeful.
Our style coaching looks beyond the closet, focusing on the motivations and perspective that shape how you get dressed, so every styling or shopping experience that follows feels aligned, intentional, and effortlessly refined.
90-Day Style Coaching
A considered approach to understanding your wardrobe, image & decision-making
Rethink, remix, and rule your wardrobe with motivation. Not reaction.
Style coaching isn’t about what’s in your closet but about understanding what drives the choices behind it.
An intentional, reflective approach to personal style giving you the space to align your future wardrobe choices with who you are, how you live, and how you want to feel.
Reserve your spot for $90 today
The remaining balance won't be charged until the first day of class:
Feb 16, 2026.
live Style Coaching 90-day
Winter–Spring session for women 30+
Feb 16th–may 16th 2026
Each cycle is designed to help you clarify and strengthen your style perspective with room to adapt as the weather and your life shift.
A February 16th start allows us to:
- Refine winter wear intentionally
- Prepare for spring thoughtfully
- Avoid rushed or impulse shopping for the season change
WHY?
#1 THE EDITOR
The Self-Director
#2 THE CURATOR
The Refiner
#3 THE CONNOISSEUR
The Private Advisee
Which one are you?
Some clients prefer to work independently.
Others value conversation as a refining tool.
And a small number want private, ongoing advisory support.
The Curator takes clarity and turns it into results. You’ll receive everything in The Editor, plus:
- One 20-minute private 1:1 coaching session per month to help you tackle wardrobe dilemmas, clarify style decisions, and build confidence in your choices
- Curator Add-On Options available anytime throughout the 90-day cycle:
- Additional private 1:1 coaching sessions at an 8% discount off current rate
Best for those who want a hint of expert insight & support while diving deeper into their image self-discovery & wardrobe habits.
The Connoisseur is our highest level, designed for women who want a wardrobe that works for their needs through addressing current personal challenges head on with access to 1:1 expert guidance as needed. You’ll receive everything in The Curator, plus:
- One additional 20-minute private 1:1 coaching session per month for deep, strategic guidance
- Two fully personalized shopping Mood Boards per month, built specifically around your lifestyle, needs, and signature style determined each month via a Questionnaire
- Connoisseur Add-On Options available anytime throughout the 90-day cycle:
- Additional private 1:1 coaching sessions booked at a 16% discount off current rate
- Personalized Style Road Map Session created for 16% off current rate
Best for those seeking strategic personalized image counseling via a more hands-on approach to provide a high level of support during your 90-day journey.
The Editor gives you the tools to stop second-guessing and start choosing with intention. Each month you’ll receive:
- Two curated Mood Boards incorporating timeless pieces to spark outfit ideas and current wardrobe direction with shoppable online links
- One live 40 minute group coaching Seminar focused on mindset, decision-making, and developing your personal style philosophy (recording access available if unable to attend)
- Brand Spotlight Portfolio offering insight into great emerging designers including their story, sustainability rating, resale value, & signature pieces that can spark interest and originality to your closet
Best for those comfortable with group guidance + inspiration, and broader concepts to help drive their path forward without personalization.
WHY?
We go through a full 3 stage Image Arc
bringing you through
Image Awareness
how you are currently seen vs how you feel→
"How to" Articulation
integrating identity not just aesthetics→
Image Alignment
bridging insight into practice to relate to your wardrobe supporting life rather than competing with it
+live Q&A opportunity at the end
Live Seminar Agenda
Secure your place with a $90 deposit today.
The remaining balance won't be charged until first day of class: February 16, 2026.
Deposits are non-refundable, but may be transferred to the next cycle should your plans change.
By keeping the group small, the experience remains focused, considered, and responsive whereby allowing space for meaningful reflection, tailored insight, and a level of presence that cannot be scaled without compromise.
Each cycle will contain a maximum of 20 clients in each session.
By entering into one our Small Style Coaching Group Experiences no matter the level, you'll be sharing the cost across several others. This 90-Day Live Session is ultimately the most value-added way to learn and grow without sacrificing direct access to the guidance provided by a professional stylist.
Considerations for Reserving the Packaged Experience Now
deposits may be transferred if plans change
spots are intentionally limited
The group experience is a smart way to reap benefits
you don't have to do it alone
Let's CRAFT A STYLE VIBE BEYOND WEEKLY TRENDS
& THE INFLUENCE OF VISUAL MARKETING
book your complementary style call
thoughtful support CAN change everything
EXPLORE Now
Want a Bespoke Vintage Sourcing Experience?
Add Unique Interest to Your Wardrobe
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Seeking to Curate a Wardrobe that Reflects Style Goals?
Develop Style with Intent
learn how
Looking for guidance on Image & Decision-Making?
