The Why-Driven Wardrobe
90-Day style Coaching for women 30+
Because real wardrobe change doesn’t happen in 30 days.
It happens when you have time to think, test, and grow.
Think of style coaching as the foundation.
Styling and personal shopping are the expression.
This is not about changing your style — it’s about understanding it.
The Why-Driven Wardrobe is a 90-day experience designed to give you the space, guidance, and perspective needed to create lasting change in how you think and approach developing a strong style point of view — without rushing the process.
The result of live image coaching is a wardrobe that is beautifully curated because it is deeply considered — one that reflects who you are, how you live, and how you wish to move through the world.
Style coaching looks beyond the closet, focusing on the motivations, identity, and perspective that shape how you dress.
It considers how you experience your image, how you approach getting dressed, and the deeper why behind your choices so that every styling or shopping experience that follows feels more confident, aligned, and effortlessly refined.
This isn’t about changing your style.
This gives your shopping and styling CONTEXT.
It’s about understanding what moves you, and letting that guide your self-expression with INTENTION.
90-Day Style Coaching:
A considered approach to understanding your wardrobe, your image, and your decision-making
creating CLARITY that elevates every future styling and shopping experience
Rethink, remix, and rule your wardrobe with motivation, not reaction.
Style coaching isn’t about what’s in your closet but about understanding what drives the choices behind it.
An intentional, reflective approach to personal style giving you the space to align your future wardrobe choices with who you are, how you live, and how you want to feel.
live Style Coaching 90-day
Winter–Spring session for women 30+
Feb 16th–April 16th 2026
The Why-Driven Wardrobe runs in 90-day cycles, not calendar seasons.
Each cycle is designed to help you clarify and strengthen your style perspective with room to adapt as the weather and your life shift.
A February 16th start allows us to:
Reserve your spot for $90 today. The remaining balance won't be charged until the first day of class: Feb 16, 2026.
Each cycle is designed to help you clarify and strengthen your style perspective with room to adapt as the weather and your life shift.
A February 16th start allows us to:
- Refine winter wear intentionally
- Prepare for spring thoughtfully
- Avoid rushed or impulse shopping for the season change
Reserve your spot for $90 today. The remaining balance won't be charged until the first day of class: Feb 16, 2026.
WHY?
#1 THE EDITOR
OR
#2 THE CURATOR
OR
#3 THE CONNOISSEUR
Which one are you?
Some guidance and confidence to push your wardrobe goals into action.
The Curator takes clarity and turns it into results. You’ll receive everything in The Editor, plus:
Best for those who want a hint of expert insight & support while diving deeper into their image self-discovery & wardrobe habits.
The Curator takes clarity and turns it into results. You’ll receive everything in The Editor, plus:
- One 20-minute private 1:1 coaching session per month to help you tackle wardrobe dilemmas, clarify style decisions, and build confidence in your choices
- Curator Add-On Options available anytime throughout the 90-day cycle:
- Additional private 1:1 coaching sessions at an 8% discount off current rate
Best for those who want a hint of expert insight & support while diving deeper into their image self-discovery & wardrobe habits.
High-touch style direction, personalized strategy, and premium stylist access.
The Connoisseur is our highest level, designed for women who want a wardrobe that works for their needs through addressing current personal challenges head on with access to 1:1 expert guidance as needed. You’ll receive everything in The Curator, plus:
Best for those seeking strategic personalized image counseling via a more hands-on approach to provide a high level of support during your 90-day journey.
The Connoisseur is our highest level, designed for women who want a wardrobe that works for their needs through addressing current personal challenges head on with access to 1:1 expert guidance as needed. You’ll receive everything in The Curator, plus:
- One 20-minute private 1:1 coaching session per month for deep, strategic guidance
- Two fully personalized shopping mood boards per month, built specifically around your lifestyle, needs, and signature style determined each month via a Questionnaire
- Enrollment is intentionally limited to 6 VIPs as this level of coaching requires thoughtful preparation and individualized attention. Limiting enrollment ensures every client here receives the care, insight, and responsiveness this experience is designed to provide.
- VIP Add-On Options available anytime throughout the 90-day cycle:
- Additional private 1:1 coaching sessions booked at a 16% discount off current rate
- Personalized Style Road Map Session created for 16% off current rate
Best for those seeking strategic personalized image counseling via a more hands-on approach to provide a high level of support during your 90-day journey.
Clarity and inspiration to simplify your wardrobe.
The Editor gives you the tools to stop second-guessing and start choosing with intention. Each month you’ll receive:
Two curated Mood Boards incorporating timeless pieces to spark outfit ideas and current wardrobe direction
One live 40 minute group coaching Seminar focused on mindset, decision-making, and developing your personal style philosophy (recording access available if unable to attend)
Brand Spotlight Portfolio offering insight into great emerging designers including their story, sustainability rating, resale value, & signature pieces that can spark interest and originality to your closet
Best for those comfortable with group guidance + inspiration, and broader concepts to help drive their path forward without personalization.
The Editor gives you the tools to stop second-guessing and start choosing with intention. Each month you’ll receive:
Two curated Mood Boards incorporating timeless pieces to spark outfit ideas and current wardrobe direction
One live 40 minute group coaching Seminar focused on mindset, decision-making, and developing your personal style philosophy (recording access available if unable to attend)
Brand Spotlight Portfolio offering insight into great emerging designers including their story, sustainability rating, resale value, & signature pieces that can spark interest and originality to your closet
Best for those comfortable with group guidance + inspiration, and broader concepts to help drive their path forward without personalization.
Just NOT for this price
Secure your place with a $90 deposit today.
The remaining balance won't be charged until first day of class: February 16, 2026.
Deposits are non-refundable, but may be transferred to the next cycle should your plans change.
This 90-day experience involves thoughtful preparation, personalized guidance, and ongoing dialogue. Limiting enrollment ensures each client receives the depth of attention, care, and discretion this work requires.
By keeping the group small, the experience remains focused, considered, and responsive whereby allowing space for meaningful reflection, tailored insight, and a level of presence that cannot be scaled without compromise.
By keeping the group small, the experience remains focused, considered, and responsive whereby allowing space for meaningful reflection, tailored insight, and a level of presence that cannot be scaled without compromise.
Considerations for Reserving Now
Accepting clients for The Winter/Spring
Why-Driven Wardrobe through Feb 14th
Prices increase $65/month on Feb 4th
discounted pricing for early birds
deposits may be transferred if plans change
spots are intentionally limited
you don't have to do it alone
Let's CRAFT A STYLE VIBE BEYOND WEEKLY TRENDS
& THE INFLUENCE OF VISUAL MARKETING
book your complementary style call
thoughtful support CAN change everything
EXPLORE Now
Want a Bespoke Vintage Sourcing Experience?
Add Unique Interest to Your Wardrobe
discover more
Seeking to Curate a Wardrobe that Reflects Style Goals?
Develop Style with Intent
learn how
Looking for guidance on Image & Decision-Making?
Understand Your
Style Point of View
Ways to Work with BrandWhy Style
Shop PARIS Vintage by Proxy
Feb 5/6/7 2026
This February, I’ll be sourcing vintage from Paris.
I offer a proxy shopping experience for those to SHOP FROM HOME while I do the legwork from France.
This is not simple reselling but curation from a Secondary Market Expert with guidance, context, and a truly trained eye to add special pieces that add value to your collection.
PAris Vintage Sourcing ExperiencE
Group Photo Access ($72)
1:1 VIP Personal Shopping ($300)
What You Receive
- Entry into the shared PhotoCircle Gallery all 3 days
- Real-time viewing of professionally curated pieces priced at $75+ & sourced along a deliberate route
- The ability to shop thoughtfully from home, without overwhelm
- Sourcing Fee charged ONLY if you choose to purchase
- Flexible Delivery Options for purchasers nationwide
- Access to the Paris Vintage Edit, a document detailing itinerary + sourcing framework delivered on the 10th, No gatekeeping here!
What You Receive
- Everything in the group experience
- Personalized sourcing priorities mapped onto the itinerary
- Questionnaire pinpointing personal specific wants & needs
- A 75-minute real-time shopping session with interaction via text/voice as needed
- Targeted pulls specifically for you based on your wish list
- 1:1 Professional Guidance & Decision Support before purchase
