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boy mom. yorkie lover. Foodie. adventure seeker. HandbaG Lady.
Luxury Sustainable Expert.

Meet Your Stylist

Brandy Morgan is powering the passion behind BrandWhy Style.

As Chief Stylist, Brandy brings personal style to life through a fresh, sustainable lens—helping you build a wardrobe that’s luxurious, effortless, and useable. With deep roots in the fashion industry—including her many years as a Senior Luxury Manager at one of the biggest Fashion Industry disruptors TheRealReal—Brandy knows what it takes to refine your style beyond runway trends and social media fads.

She takes the time to understand you, your lifestyle, and your budget, then guides you through her signature Four Phased Approach to help you shop and dress with more intention. Whether you want to refresh your closet, refine your personal look, or finally feel at home in your style, Brandy’s got you.

Based out of the Dallas–Fort Worth area, Brandy offers in-person and virtual fashion services for anyone ready to upgrade their style game—and maybe even their relationship with themselves in the process.

Ready to elevate your vibe?


Sustainability drives me. 

Sharing how to incorporate more sustainable brands and materials into your personal style is something that gives me great joy. No matter whether this is your first foray into making more conscious style choices or you are a seasoned eco/ethical luxe shopper looking for some fresh ideas to jazz up your well established sustainable wardrobe, I deeply stand behind these values and am here to coach you with enthusiasm without pushing any agenda. My excitement comes from a genuine place in my heart and you’ll feel that energy when we work together. 

Passion

Through collaboration comes evolution.  

This is a high touch luxury experience where we work together to formulate a curated personalized solution. I’m here to pull from my fashion industry toolbox to guide you in making your style vision a reality. As your partner throughout your fashion journey, my sole purpose is to teach you real skills that help highlight your strength without actually changing you or bringing you too far outside your comfort zone.

Relationship Forward

Work smarter not harder. 

I’m here to advance your personal expression via a carefully targeted personal styling and shopping approach. I achieve this by leveraging my experience, current data and digital technology to save you time and money. I have a Bachelors from Vassar & Masters from the London School of Economics and am mindful that our time together is an investment. I’m also skilled at quickly analyzing and processing your needs to work within your budget to produce a return with tangible results. 

efficiency

Experience Matters. 

I've spent years specifically working in the sustainable fashion industry. Since 2020, I focused on making fashion cyclical by working for one of the largest boundary pushers in the whole industry - TheRealReal. I've edited mountains of closets and worked side by side with folks looking to build thoughtful wardrobes from coast to coast. And, since I worked through the pandemic, I’ve mastered the art of doing so both in person and virtually. My knowledge about eco/ethical luxe designers in both retail and resale is extensive and I've spent countless hours educating others about transformation to successfully make change. 

Expertise

The BrandWhy Style Approach


COLLABORATION
Together we analyze, uncover and focus on bite-sized style goals to construct a style identity that reflects your unique inner beauty until it feels comfortable and functional.

COORDINATION
Intentional development of a consciously curated wardrobe.

CREATIVITY
Understanding clever styling to highlight and maximize what is already owned.

CURBING
Shifting shopping behavior to halt overconsumption and mindless purchasing to maximize your time, money & impact.  

The BrandWhy Style Process

We focus on 4 Cs

Shop Now

Want to Refresh in a Thoughtful Way? 

One-Click Shopping Solutions

discover more

Seeking to Curate a Wardrobe that Reflects Style Goals? 

Develop with Intent

learn how

Looking for a Strong Wardrobe Foundation?

Construct Your
Style Point of View

Ways to Work with BrandWhy Style