Constructing Style Stories
that are Conscious at Heart
BrandWhy Style elevates personal style through a sustainable lens to develop a curated wardrobe that is luxurious, effortless and functional.
Based in Dallas-Fort Worth, BrandWhy Style offers one-on-one in person styling and shopping services throughout the DFW Metroplex and virtual consultations for clients nationwide.
Ask the Fashion Industry .....
Why?
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Quick shopping solutions for refreshing your wardrobe with pieces pre-selected to keep your style feeling updated without feeling the need to overconsume.
pricing & booking
Phase 2 - Develop your wardrobe to reflect your personal style goals. Fill in gaps through intention via LookBooks, Shopping Your Closet & the Monthly Musing Subscription.
Phase 3 - Add for moments that match your lifestyle as needed like Events & Travel or just book an Hour.
pricing & booking
Phase 1 - Establish a well-defined personal style. Set a strong foundation via the Style Roadmap, Closet Edit, Recirculation & Capsule Creation Sessions.
Whether you are exploring options for how to establish your own unique style for the first time, or you are a fashion pro just looking to broaden your presentation--I'm so glad you're here and can't wait to help you embark on your next style adventure in a thoughtful way.
I'm about leveraging expertise & efficiency to create a wardrobe you adore that provides uncomplicated function. I take a relationship-based approach, believing that collaborative work brings out the best in you. I'm also committed to establishing executable pathways to help you achieve your fashion goals while having fun over the course of the journey.
skillful Developer of Personal style stories with an eco/ethical Approach
Closet editing, Personal styling & Shopping services
LookBook style Done For You
treasures collected by a stylist
YOU CAN -
Purchase with intent to curb waste & Recirculate when done.
“Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.” (Ellen McArthur Foundation)
YOU CAN-
Consider more sustainable materials when purchasing.
“Plastic particles washed off from products such as synthetic clothes contribute up to 35% of the primary plastic that is polluting our oceans. Every time we do our laundry an average of 9 million microfibers are released into wastewater treatment plants that cannot filter them.” (Ocean Clean Wash, 2023)
YOU CAN-
Support fashion brands that share transparency about their practices.
"Most major industries are highly regulated. But the fashion industry, one of the largest manufacturing industries on the planet, is almost entirely unregulated." (EARTHDAY.ORG, 2023)
YOU CAN-
Shift your fashion narrative. Work with a Sustainable Personal Stylist to focus aspirations towards positive styling behavior & consumption.
"New season, new styles, buy more, buy cheap, move on, throw away: the pollution, waste, and emissions of fast fashion are fueling the triple planetary crisis." (UN Environment Programme)