Styling & Shopping Services for Luxury Lovers in the Dallas & Fort Worth metroplex
+ Virtually beyond

phase 3 - curate
add to collection with intent
Personal shopping Services
phase 4 - maintain
ongoing support
seasonal refresh, closet edit, Recirculation
Phase 2 - develop
style for life
PErsonal Styling services
Phase 1 - craft
Establish A Strong style perspective
foundational style session

BrandWhy Style brings focus to your quest to define cohesive and creative personal style.
Leveraging years of fashion industry experience, this spirited Fort Worth-based Wardrobe Stylist and Personal Shopper gets to know your needs, works within your budget and helps you materialize the practical glamour of your dreams through a well-defined Four Phased Approach. 

Curate Style through Stages

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investment
what you'll achieve
foundational style session
ready to begin!
This session gives you all the tools you need to clearly identify your style wants and needs then guides you through the process of curating a wardrobe that clearly reflects it.

Everyone needs key foundation pieces to create a solid bedrock for personal style. Establishing a couple of carefully considered capsule collections for various parts of your life is a fantastic step toward a well-organized closet and a giant leap toward filtering out the noise of the day-to-day dressing struggle, visual media influence and constantly changing trend cycles.

Here you will understand how to build a working wardrobe by setting your intention, visually seeing what you already have, analyzing & separating out what continues to have purpose and then reorganizing what you already own to be more functional and visible for your day-to-day life. Participating in this process gives you emotional and physical space to meet your fashion goals, style daily with ease, and boost your fashion confidence and overall aura.

 Craft a Strong Style Foundation

 foundational style session

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let's talk next steps
This session focuses on setting the tone for a more workable & enjoyable wardrobe that meets the style goals established in our Roadmapping Session. We'll spend up to 3 hours pulling, trying on, sorting and organizing your closet to establish an Intentional Wardrobe. Gap Filling Shopping recommendations with Stylist Notes will be available via easy online shoppable links allowing you the option to purchase at your leisure. This process of identifying foundational pieces and working toward substituting or adding anything that can further your style goals will leave you with a Curated Wardrobe that offers workable outfit creation that meets your style vibe. You'll be given access to a Personal Online Digital Closet that may be referenced at any time.
Your closet is filled with emotion and this experience gives you the opportunity to delve into your fears but also find passion associated with the dreams for the future you. It's an impactful session giving you the Wardrobe Therapy you deserve. After completing a detailed Questionnaire, we'll spend up to 45 minutes on a Virtual Conference Call fine tuning your unique Style Point of View. I'll synthesize all the data to establish a clear set of style goals unique to you. Finally, you'll receive a Style Roadmap Guidebook that will serve for seasons to come aiding your evolution towards a more mindful personal style story and ultimately more focused fashionista.


Session 2: Closet Edit & Wardrobe Curation

Session 1: Style Roadmapping

what's included

*This service is delivered in 2 Sessions*

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Payments are broken into 2 installments for this Service. Each invoice must be pre-paid at least 24 hours before Scheduled Session Date.

Session 1 - $300
Session 2 - $1000

$1,300

Foundational Style
Total Investment

investment

Photo by Anastasia Shuraeva

travel & event styling
closet styling
styling services
let's get styling
Engaging in the act of throwing on clothes is not style. Stacking a bunch of fashion pieces on top of each other isn't either. Style is an energy that creates a vibe of confidence, comfort in ones own personal voice and ability to communicate your perspective on beauty and grace. It requires understanding the technical act of putting together things like harmonious color combinations, lines that work with your shape, and the art of layering textures. A curated wardrobe takes time to develop because style morphs over time just as your style point of view grows. 

Grow Your Style

Styling Services

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book styling now
Look at your Existing Wardrobe in a Whole New Light. This sustainable approach uses what you own and teaches you to see the potential in what is sitting in your closet already. Think of it as shopping your own wardrobe to uncover unique ways to style. We'll create, style and photograph various looks over the course of 2 hours in your closet. Shopping recommendations will be provided should any gaps be identified along the way and will be posted to your Digital Closet.

Style Your Closet - Starting at $665

closet styling

*All Services include: Questionnaire & Access to an Online Digital Closet*

Make a statement for your event that follows your style story and budget. After filling out a Questionnaire and providing inspiration photos, you'll be given 10-12 pieces to choose from. Select your 2 favorites and then styling begins. You'll receive 3 options for head to toe Looks for each of your final 2 with online shoppable links to pull off the perfect vibe.

Travel Styling - Starting at $580

Event Styling - Starting at $240

Travel & event Styling

Capacity is truly finite when packing for a trip. It's critical to Identify the right pieces and get them to work for you in various ways while away and allowing me to do the work for you removes the urge to overpack by streamlining the whole process. Incorporation of Currently Owned Pieces. We shop your current wardrobe for up to an hour to locate pieces that can serve your travels. Then, items are photographed along the way in an effort to decrease spending on pieces you already have that can serve you. Shopping Recommendations will be available for online purchasing to complete your style vision. Ultimately, 5 Complete Looks will be created Styling Old and New that meet your needs based upon your itinerary and will be posted by Calendar Day so they can easily be referenced anytime before or after you are away.


let's start styling

*All Services include: Questionnaire & Access to an Online Digital Closet*

Shopping Subscription &
Try On Session
LookBook Shopping
shopping service Overview
let's connect
This approach to "Shopping Done for You" curbs impulse buying & overconsumption and helps those short on time and/or desire to sift through the endless options available to buy out there. You'll first identify a defined set of wants and/or needs and then leave the hunting to me to make sure you aren't mindlessly spending on things that won't serve your overall fashion end goals. It's important to spend time targeting your specific needs to ensure that you are adding versatile pieces that can compliment what's already in your closet to provide uncomplicated function that still makes you feel beautiful.

Advance Your Wardrobe

shopping services

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You'll get coordinated looks addressing a clear set of Shopping & Styling goals via easy to shop digital MoodBoards. This is great for those looking to up their outfit game to adjust for a lifestyle change, understanding how to incorporate trendy pieces without sacrificing style goals, growing older gracefully, learning how to add luxury resale or vintage items into the daily rotation, or simply just getting some inspiration to spice up your outfit regimen. This decreases the urge to overspend and overbuy while also lessening decision fatigue.


Ready to simplify your life? Capsule wardrobes work great to decrease time and energy spent on putting outfits together. These work great for those looking for quick go to's for lifestyle moments like "Kid Pick Up/Drop Off" "Boss Babe" "Date Night" or "Weekend Errands" or even by season. After filling out your Questionnaire, you'll get 30+ completely interchangeable pieces that can be worn together in a multitude of combinations and posted in your Personal Digital Closet for easy online shopping at your leisure. These can be a combination of items you already own or we can focus on adding 100% new. Then, you'll get 3 weeks of Outfit Looks showing you how to style everything creatively to keep the Capsule working daily for almost a month.

Mood Board Shopping - Starting at $295 for 3

Capsule Wardrobe LookBook - Starting at $390

LookBook Shopping

*All Services include: Questionnaire & Access to an Online Digital Closet*

let's talk next steps


Monthly Shopping Subscription -Recurring Charge of $280 per Month

Try On Session - starting at $350

shopping subscription &
Try On Session
This is the ultimate way to bring focus to your shopping practice by nudging you to set specific goals by month. The first Friday of the month you'll set your intent via a Questionnaire. This process works great to adjust habits to be more focused on what you need versus what you want. For the next 3 Fridays you'll get a Curated Mood Board each week matching your intention and your budget. You'll have access to a Digital Closet where you can purchase everything online when the moment strikes you. A minimum commitment of 3 months is required to begin service. This also includes a 10% discount on booking any additional services while your subscription is still active.
Sometimes the trying on part can be more intimidating than the actual shopping! Let's get you comfortable with what you bought from those Shopping LookBooks with a Try On Session lasting for up to 75 minutes We'll talk through each outfit to understand the what, how and why behind each piece. We can fine tune sizing and styling everything together so you can find your happy place while wearing what you already bought. This prepares you for feeling confident when you are alone in that closet to encourage you to easily reach for your new purchases again and again. Should there be any gaps identified during the session, Gap Filling Shopping Recommendations will be delivered via your Digital Closet.
closet edit & recirculation
seasonal wardrobe refresh
maintain your style
let's talk more
Maintenance is an important part of any style regimen and BrandWhy Style is here with varying levels of assistance to keep your closet curated, shopping behavior focused and style vibe feeling relevant and on point. 

BrandWhy Style offers Seasonal Wardrobe Refreshes, Closet Edits and Recirculation Services to keep you feeling great, looking incredible and on target to meet your style goals.

 Ongoing Style Support

Maintain Your style

Photo by Jorge Fakhouri Filho

Let's talk refresh
Seasonal Wardrobe Refresh
Seasonal Refresh - Starting at $ 595
This ultimate Mini Session gives you a taste of all the things needed to start your season off right. The key to making your style feel fresh is removing items that fell flat last season and replacing them with key pieces to infuse personality and take away that "stagnant" feeling,  This is meant to keep you excited about what's in the closet without having to succumb to the "haul" mentality.

We'll spend up to 1.5 hours in your closet going through either the current season or the next upcoming season of items in your wardrobe. We'll pull anything you are no longer loving, identify pieces you need help Styling that are already in your wardrobe, and pick 3 current trends or style desires to drive the Shopping Intention for 3 LookBooks to add on trend pieces that further your style vision. Everything is posted to your Digital Closet for easy shopping and management. 
let's talk next steps
Recirculation - $450 Initiation Fee + 10% of total sales 
Closet Edit - Starting at $685
closet edit & recirculation

Want to tackle the stress you feel when you open your closet? A stuffed closet is never equal to a happy closet. You can't use what you can't see and no matter how much space you have the clutter only compounds the feelings of being overwhelmed by what you own.
We'll spend up to 2 hours in your closet pulling, analyzing and removing anything that no longer serves you. We reorganize items in your closet to maximize the efficiency of dressing for anything that is staying. Any gaps in your wardrobe identified during the service will be noted and Shopping Recommendations will be posted to your Digital Closet for one click shopping options online for your convenience.

Don't let potential value slip away! It takes tons of time to resell, consign and/or recycle fashion pieces. Leveraging Brandy's years of resale expertise, items that no longer bring you joy and/or purpose will be shopped around to maximize value if there is any left still in them.  This is a Zero Hassle way to gain a little something from your initial investment. A $450 Recirculation Initiation Fee is collected before accepting any product. A $150 discount will be applied for those clients receiving a Closet Edit. Each month, 10% of that month’s total sales is invoiced as a Recirculation Service Fee, capped at $1,800 per month to provide transperancy, even for clients with multiple high-value items.

Haul away is included while receiving any In Person Service or within 10 miles Roundtrip of 4450 Oak Park Ln., 76109. Alternatively, arrangements can be made for you to bring your items directly to BrandWhy Style for an exchange if you are located outside the designated radius.

If service extends beyond package allowance, additional time will be billed at $100 per half hour.

04. additional time

A $100 No Show fee will be charged for cancellations less than 4 hours before booked Service time or for failure to be present for In Person appointments. This provides flexibility for emergencies that can arise at the last minute but respectful enough of your Stylist's time.

03. cancellation

Payment of Service in full is required at the time of booking and is non-refundable.

02. payment

In Person Services quoted in prices above are defined as 40 miles Roundtrip or less from our location in either Fort Worth (4450 Oak Park Ln, 76109) unless otherwise noted (like with Recirculation). 

Anything greater will incur a $2 transportation fee for each additional mile traveled.

DFW Area is defined as 80 miles or less Roundtrip from 4450 Oak Park Ln, 76109. Anything greater will be provided Virtually.

01. DFW Area In Person Appointments

The Guidelines

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Yes! Think of the the slow fashion low impact aspect of my styling as an added bonus. My focus is still on styling you and bringing out a cohesive personal story that comes through your daily fashion. I'd be honored to work with you whether fashion industry impact is a priority or not!

Sustainability isn't a driving factor for me.CAN i still work with you?

01

Absolutely! I did hundreds of closet clean outs and wardrobe edits during the pandemic while working for TheRealReal for folks all across the country this way. We can connect just as effectively and efficiently via this format. This is a high touch, extremely personalized service. My process is designed to every aspect of your personality, wants and needs are considered to provide an outcome you love.

i don't live in the Dallas or Forth Worth area, can we really be as productive Together working virtually?

03

Savings in time, money, and anguish are just a few! I utilize my years of fashion industry knowledge to make it easy for you to focus on building a functional wardrobe that meets your style goals. I do the leg work associated with understanding brand impact, how pieces work on shape and complexion, what's trending, and understanding value in both the retail and resale which frees you up to focus on the fun part of fashion.....personal expression! 

what are the benefits of hiring a personal stylist? 

04

At this time, BrandWhy Style is booking service appointments for WOMEN and MEN that are 18 years or older.

what demographic is your primary focus?

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