Styling Services for Luxury Lovers in the Dallas and 
Fort Worth metroplex + Virtually beyond

phase 3 - Grow:
style for life
travel, events, Just An Hour
phase 4 - maintain:
ongoing support
seasonal refresh, Recirculation, style school

Phase 2 - DEVELOP:
add to collection with intent
closet shop, mood boards, monthly subscription
Phase 1 - craft:
Establish A Strong Base
foundational style session

BrandWhy Style brings focus to your quest to define cohesive and creative personal style.
Leveraging years of fashion industry experience, this spirited Fort Worth based wardrobe stylist and personal shopper gets to know your needs, works within your budget and helps you materialize the practical glamour of your dreams through a well-defined Four Phased Approach. 

Curate Style through Stages

Photo by Samir

investment
what you'll achieve
foundational style session
ready to begin!
This session gives you all the tools you need to clearly identify your style wants and needs then guides you through the process of curating a wardrobe that clearly reflects it.

Everyone needs key foundation pieces to create a solid bedrock for personal style. Establishing a couple of carefully considered capsule collections for various parts of your life is a fantastic step toward a well-organized closet and a giant leap toward filtering out the noise of the day-to-day dressing struggle, visual media influence and constantly changing trend cycles.

Here you will understand how to build a working wardrobe by setting your intention, visually seeing what you already have, analyzing & separating out what continues to have purpose and then reorganizing what you already own to be more functional and visible for your day-to-day life. Participating in this process gives you emotional and physical space to meet your fashion goals, style daily with ease, and boost your fashion confidence and overall aura.

 Craft a Strong Style Foundation

 foundational style session

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begin now
  • Cleansed & More Organized Closet achieved by pulling, trying on, sorting and organizing your closet ultimately setting the tone for a more workable & enjoyable wardrobe.
  • Value from Items No Longer Serving You through Recirculation of up to 50 items leveraging Brandy's resale background. This includes the coordination of the selling, consigning, donating and/or recycling. Haul away is part of this session for in person appointments. 
  • More Curated Wardrobe through the process of identifying foundational pieces and working toward substituting or adding anything that can further your style goals.
  • Gap Filling Shopping & Styling MoodBoard Recommendations with Stylist Notes available via online shoppable links allowing you the option to purchase items at your leisure.
  • Personal Online Digital Closet able to be referenced any time you need it.
  • More Specific Style Point of View after completing a Questionnaire.
  • Clear Set of Style Goals after synthesizing data together. Your closet is filled with emotion and this experience gives you the opportunity to delve into your fears but also find passion associated with the dreams for the future you. It's an impactful session giving you the Wardrobe Therapy you deserve.
  • Guidebook in the form of a Style Roadmap Document that will serve for seasons to come aiding your evolution towards a more mindful personal style story and ultimately more focused fashionista.



Session 2: Closet Edit & Wardrobe Curation (up to 3 Hours in closet)

Session 1: Style Roadmapping (up to 1 Hour on virtual conference)

what you'll achieve

*This service is delivered in 2 Sessions*

start journey now
Payments are broken into 2 installments for this Service. Each invoice must be pre-paid at least 24 hours before Scheduled Session Date.

  • Session 1 - $250
  • Session 2 - $1,000

$1,250

Total Investment

investment

Photo by Anastasia Shuraeva

investment
what you'll achieve
shop with intent
ready to add now!
Develop a cohesive style story by strategically adding items that compliment and enhance your personal expression. This approach of Shopping Done for You curbs impulse buying & overconsumption. Change old habits by identifying a defined set of wants and/or needs and then leave the hunting & styling to me to make sure you aren't mindlessly spending more than you have to on things that won't serve your fashion end goals.

Advance Your Wardrobe

  • Shop Your Closet
  • Mood Board Shopping
  • Monthly Shopping Subcription
add with intent

Photo by Carlos Rubio Tristan

let's start shopping
  • Clear Set of Shopping & Style Needs which decreases the urge to overspend, overbuy and decision fatigue.
  • 8 Individual Personalized Coordinated Looks that meet your goals with stylist notes. Simply click and buy what speaks to you from the comfort of your home and on your own timeline.


  • Explicit Wardrobe Goal(s) Set for the Month established on the first Monday.
  • 3 Curated Mood Boards matching your intention and delivered over the course of the next 3 Mondays to help you focus your time, money and energy on intentional purchasing behavior that matches your actual needs.
  • 10% Discount on any additional services booked while membership is active.


  • Looking at your Existing Wardrobe in a Whole New Light. This sustainable approach uses what you own and teaches you to see the potential in what you already have sitting in your closet. 
  • Set of Various Styled Looks photographed and created along the way that will be accessible via your personal online Digital Closet.
  • Shopping Recommendations to Fill Any Gaps available in your Digital Closet providing you easy to shop links to buy at your leisure.  

LookBook Shopping

Monthly Shopping Subscription

Shop Your Closet - In Person or Virtual
(Up to 1.5 Hours in Closet)

what you'll achieve
*All Services include: Questionnaire & Access to an Online Digital Closet*

ready to begin


Shopping Investment

investment
  • Shop Your Closet - $765
  • LookBook Shopping - $650
  • Monthly Shopping Subscription - $245/month

Photo by Skylar Kang

investment
what you'll achieve
style for life
let's style for life
Life happens. There will be Work Conferences, Baby Showers, Anniversaries, Graduations, Birthday Celebrations, Charity Events, Photoshoots, Epic Travel, and Weddings. You'll need to find key pieces that serve your overall fashion goals that address the requirements needed to work for all these events and their itineraries. It's important to spend time targeting your specific needs to ensure that you are adding versatile pieces that can compliment what's already in your closet to provide uncomplicated function that still makes you feel beautiful for these special moments.

Grow Wardrobe for Life

style for life

Photo by Engin Akyurt

  • Travel Styling
  • Event Dressing
  • Just An Hour
book styling now
  • Strategically Utilized Space. Capacity is truly finite when packing for a trip. It's critical to Identify the right pieces and get them to work for you in various ways while away and allowing me to do the work for you removes the urge to overpack by streamlining the whole process. 
  • Incorporation of Currently Owned Pieces. We shop your current wardrobe to locate pieces that can serve your travels, items are photographed along the way in an effort to decrease spending on pieces you already have.
  • Gap Filling Recommendations will be posted to your Digital Closet via Shoppable Mood Boards.
  • 7 Complete LookBooks Styling Old and New providing easy to purchase online links that meet your needs based upon your itinerary.
  • Looks by Calendar Day easily referenced online via your Digital Closet while away. 



  • Clear Direction for Event Style that follows your style story and makes an impression.
  • Ability to select your 4 favorites before styling begins.
  • 4 Head to Toe Looks with online shoppable links to pull off the perfect look accessible via your own Digital Closet.

  • An Hour of One-On-One Styling and/or Shopping Advice because sometimes you just need a quick piece of advice from an honest professional who can stand in for your fashion bestie.

Travel Styling (up to 1 Hour in closet)

Event Dressing

Just An Hour

what you'll achieve

*All Services include: Questionnaire & Access to an Online Digital Closet*

I'm Ready
  • Travel Styling - $765
  • Event Dressing - $325
  • Just An Hour - $200


Investment

investment

Photo by Pixabay

investment
what you'll achieve
maintain Your style
maintain now
Maintenance is an important part of any style regimen and BrandWhy Style is here with varying levels of assistance to keep your closet curated, shopping behavior focused and style vibe feeling relevent and on point.

 Ongoing Style Support

Maintain Your style
  • Seasonal Refresh & Closet Edit
  • Recirculation
  • Continuing Group Style Education (Starting Feb 1, 2025 - Get on List Now!)

Photo by Orlovamaria

maintain together now
  • Refreshed Seasonal Wardrobe via the pulling, analyzing and removing of anything that no longer serves you for a specific season.
  • Reorganization of items in your closet that are staying.
  • Recirculation of up to 20 items. Haul away is included if appointment is In Person.
  • Gap Filling Shopping Recommendations posted to your Digital Closet to complete your wardrobe for the season.
  • Newsletter detailing the "Style Subject of the Month"
  • 12 Mood Boards with Easy Online Shopping Links to bring Style Subject to life.
  • 30 Minute Live Style School Class + 10 Minute Q&A via Zoom with Brandy elaborating on the Monthly Style Subject + guidance in areas like how to dress your body type, intentional shopping tips, resale items to consign/sell now to make the most cash, how to incorporate the latest trends without overspending, ideas to bring certain clothing shapes to life, up and coming sustainable brands to incorporate now, retail/resale industry facts and much more.
  • Link to Access Recording of Live Class if you are unable to attend the scheduled event for the month.
  • Cohort of 15 people or less. Just enough to share the cost of working with a Personal Stylist/Shopper without feeling too impersonal.
  • Opportunity to Suggest Future Topics that matter most to you.
  • 10% Discount on any additional services booked while subscription is active.
  • Maximization of Value from Unneeded Items with Zero Hassle in either the form of direct sale, consignment or recycling available leveraging Brandy's years of resale expertise. Haul away is included for In Person appointments.
Seasonal Refresh & Closet Edit (up to 2 Hours in closet)
Group Style School Monthly Subscription
Recirculation (up to 20 items)
What you'll achieve
begin maintaining
  • Seasonal Refresh & Closet Edit - $675
  • Recirculation - $100
  • Group Style School Subscription - $90/month

Investment

investment

Photo by Jorge Fakhouri Filho

If service extends beyond package allowance, additional time will be billed at $100 per half hour.

04. additional time

A $100 No Show fee will be charged for cancellations less than 4 hours before booked Service time or for failure to be present for In Person appointments. This provides flexibility for emergencies that can arise at the last minute (I'm actually a mom too!) but respectful enough of your Stylists time.

03. cancellation

Payment of Service in full is required at the time of booking and is non-refundable.

02. payment

In Person Services quoted in prices above are defined as 56 miles Roundtrip or less from 4450 Oak Park Ln, 76109.  Anything greater will incur a $2 transportation fee for each additional mile traveled.
DFW is defined as 90 miles or less Roundtrip from 4450 Oak Park Ln, 76109. Any location greater must be held virtually.

01. In Person Appointments

BrandWhy Style provides Sustainable Fashion Services following certain guidelines detailed below.

The Process

Photo by Himeshmehtaa25

Yes! Think of the the slow fashion low impact aspect of my styling as an added bonus. My focus is still on styling you and bringing out a cohesive personal story that comes through your daily fashion. I'd be honored to work with you whether fashion industry impact is a priority or not!

Sustainability isn't a driving factor for me.CAN i still work with you?

01

Absolutely! I did hundreds of closet clean outs and wardrobe edits during the pandemic while working for TheRealReal for folks all across the country this way. We can connect just as effectively and efficiently via this format. Remember, every session begins with a style Questionnaire then Call or Virtual. These opportunities also help us make the most of our actual session once we get there.

i don't live in dfw, can we really be as productive Together working virtually?

03

Savings in time, money, and anguish are just a few! I utilize my years of fashion industry knowledge to make it easy for you to focus on building a functional wardrobe that meets your style goals. I do the leg work associated with understanding the impact of specific brands and understanding value in both the retail and resale markets which frees you up to focus on the fun part of fashion.....personal expression! 

what are the benefits of hiring a personal stylist? 

04

At this time, BrandWhy Style is booking service appointments for those who feel great wearing women's clothing and are 18 years and older.

what demographic is your primary focus?

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faq

book a quick chat

I can't wait to work with you to transform habits & strengthen your style point of view. Whether you are ready for a complete fashion overhaul or simply small style adjustments, your inner fashion aficionado deserves to be cultivated, nurtured & shared. Let's do so together!

It's time to develop a style vibe that uniquely serves you

Providing Personalized Fashion & Image services for  Dallas/Fort Worth & Beyond