transform habits to
strengthen style
The brandwhy Style Experience
style for life
Just an Hour, events, travel
add to collection with intent
lookbooks, shop your closet, monthly musings
Establish A Strong Base
style roadmap, closet Edit, capsule create
BrandWhy Style brings focus to your quest to define cohesive and creative personal style.
Leveraging years of fashion industry experience, this spirited Fort Worth based wardrobe stylist and personal shopper gets to know your needs, works within your budget and helps you materialize the practical glamour of your dreams through a well-defined Three Phased Approach.
Finding Style through Stages
styling Services with a sustainable twist
for Luxury Lovers
in DFW & Virtually abound
We spend 1 hour in your closet identifying the answers to the following questions:
- What is your definition of Style?
- What drives you to chase your Fashion Goals?
- How does that fit in with your lifestyle?
- What do you want to accomplish during the course of your style journey?
Your closet is filled with emotion and this experience gives you the opportunity to delve into your fears but also find passion associated with the dreams for the future you. It's an impactful session giving you the Wardrobe Therapy you deserve.
You'll walk away with your Roadmap post session laid out in a multi-page document. This guidebook will serve you for seasons to come aiding your evolution towards a more mindful personal style story and ultimately more focused fashionista.
$375
style roadmapping
$500
$100
$295
closet edit
recirculate
digitize
Photo by Carlos Rubio Tristan
Everyone needs key foundation pieces to create a solid bedrock for personal style. Establishing capsules for various parts of your life also helps you dress and style more efficiently and spend less energy and money when you learn how you can interchange. It's a fantastic step toward minimalism and a giant leap toward filtering out the noise of the day-to-day dressing struggle.
Identifying and understanding what and how to use the basics are the key to change. But, because your daily routine, body shape, age, seasonal requirements, and likes/dislikes are unique, the pieces that make up this crucial base need to be personalized to ultimately be effective.
We spend up to 1 hour in your closet identifying your current foundational pieces, then work toward substituting or adding anything that can further your style goals. Our progress is photographed along the way to digitize your capsule(s). Finally, you'll receive shoppable links with options to purchase items to round out your foundational pieces + have the ability to refer back anytime via your Digital Closet.
$515
capsule creation
You'll receive 8 individual coordinated looks that meet your goals with stylist notes. Simply click and buy what speaks to you from the comfort of your home and on your own timeline. Plus, everything will be saved electronically in your personal online Digital Closet for easy referencing when you need it most.
$650
customized looks
Any gaps identified to fulfill your style vision will be noted and then I'll spend time shopping for the perfect additions. Recommendations will be sent via easy to shop links giving you the opportunity to buy at your leisure.
$625
$240
monthly subscription service
On the first Monday of the Month following your sign up for the subscription service, you'll be given a Written Assessment with 5 Questions that will set your Buying or Styling Intent for that Month. Then, get ready to receive a personalized coordinated LookBook to match your requests every week for the next 3 Mondays of the Month. Everything will be available via your Personal Website with easy to shop online links. And, you'll be able to refer back at any time.
$325
event styling
Less is always more when trying to achieve sustainable fashion goals but, in the case of trip packing, your space is truly finite. Identifying the right pieces and then getting them to work for you while away is key.
This package includes 7 complete Looks specifically tailored to meet the needs of your itinerary. We start with a 1 hour closet assessment to pull and photograph anything you already have in your closet that could serve your travels. Then, I'll shop for the perfect additions to complete your travel looks and style everything mixing old and new. Finally, you’ll receive easy to purchase online links. All looks will be available by Calendar Day via your Digital Closet so you may reference your looks online at your convenience while away.
Located in DFW? I'll spend up to 2 hours packing for you so you can spend time on the fun aspect of trip planning and not the annoying things like stuffing suitcases.
$150
$765
travel styling
pack for you
- Looking for stylist advice while you are out shopping for yourself?
- Hoping for a Try On session together?
- Just need a second set of eyes on something you have planned to wear?
- Need help editing a few items from your closet for the season?
- Want a few trending pieces to keep your fashion current?
- Want a statement Vintage piece to add some interest to the day to day?
- Have a life change and need some recommendations?
- Need a suggestion for one special item to complete an outfit?
- Want me to catalogue some pieces from your wardrobe to upload to your digital closet?
For Established Clients, we skip the strategic planning virtual/questionnaire & get right to it! This option aides your immediate style needs & provides a quick turnaround.
$200
just an hour
It's Service Day! Any additional balances are invoiced & paid within 5 days of receiving. Then, you go into the world feeling confident & compassionate!
04. Deliver
Working together, we review your answers for up to 15 minutes via a Phone/Virtual Meeting to solidify a clear pathway to maximize time during your actual Service. Date & Time of Service is then booked.
03. finalize
Once Service is Purchased, you'll be emailed a Questionnaire to share the specifics of your needs & vision along with suggested dates/times for our Finalization Meeting.
02. Plan
Use our Calendar Scheduler here to Learn More with a complimentary 15 minute call. Send an email here or text 713.855.0003 to get the process kicked off. Or, click here to purchase.
01. Connect
BrandWhy Style brings Expertise & Passion to our Sustainable Fashion Services.
Here is a step by step walk through of what to expect when you book with BrandyWhy Style either in person in the DFW Metroplex or virtually beyond.
The Process
- Prices quoted are introductory to mark the grand opening of BrandWhy Style and are subject to change.
- In Person Services beyond 60 miles Roundtrip from 4450 Oak Park Ln, 76109 incur a $2 transportation fee for each additional mile traveled.
- DFW is defined as 90 miles or less roundtrip from 4450 Oak Park Ln, 76109 for in person availability. Any location 91 miles or greater must be held virtually.
- Payment of Service Package in full is required at the time of booking and is non-refundable.
- A $100 No Show fee will be charged for cancellations less than 4 hours before booked Service time or for failure to be present for In Person apts.
- If service extends beyond package allowance, additional time will be billed at $100 per half hour.
Yes! Think of the the slow fashion low impact aspect of my styling as an added bonus. My focus is still on styling you and bringing out a cohesive personal story that comes through your daily fashion. I'd be honored to work with you whether fashion industry impact is a priority or not!
Sustainability isn't a driving factor for me.CAN i still work with you?
While I understand you are pressed for time, these 2 steps are required before any personalized session for all new clients with BrandWhy Style. My process is dependent on connecting with you on a personal level so that we have a clear pathway mapped before we hold our session. Think of it as an opportunity for some personal reflection and well deserved pampering!
Remember, you are always welcome to shop one of my Pre-curated Clothing Finds or Weekly Style LookBooks which still save time + help you shop sustainably until you are able to carve out the opportunity to work one-on-one.
i'm very busy, do i have to spend time filling out the questionnaire and holding a phone/virtual before our first session?
Absolutely! I did hundreds of closet clean outs and wardrobe edits during the pandemic while working for TheRealReal for folks all across the country this way. We can connect just as effectively and efficiently via this format. Remember, every session begins with a style Questionnaire then Call or Virtual. These opportunities also help us make the most of our actual session once we get there.
i don't live in dfw, can we really be as productive Together working virtually?
Savings in time, money, and anguish are just a few! I utilize my years of fashion industry knowledge to make it easy for you to focus on building a functional wardrobe that meets your style goals. I do the leg work associated with understanding the impact of specific brands and understanding value in both the retail and resale markets which frees you up to focus on the fun part of fashion.....personal expression!
what are the benefits of hiring a personal stylist?
At this time, BrandWhy Style is booking service appointments for those who feel great wearing women's clothing and are 18 years and older.
what demographic is your primary focus?
YOU CAN -
Purchase with intent to curb waste & Recirculate when done.
“Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.” (Ellen McArthur Foundation)
YOU CAN-
Consider more sustainable materials when purchasing.
“Plastic particles washed off from products such as synthetic clothes contribute up to 35% of the primary plastic that is polluting our oceans. Every time we do our laundry an average of 9 million microfibers are released into wastewater treatment plants that cannot filter them.” (Ocean Clean Wash, 2023)
YOU CAN-
Support fashion brands that share transparency about their practices.
"Most major industries are highly regulated. But the fashion industry, one of the largest manufacturing industries on the planet, is almost entirely unregulated." (EARTHDAY.ORG, 2023)
YOU CAN-
Shift your fashion narrative. Work with a Sustainable Personal Stylist to focus aspirations towards positive styling behavior & consumption.
"New season, new styles, buy more, buy cheap, move on, throw away: the pollution, waste, and emissions of fast fashion are fueling the triple planetary crisis." (UN Environment Programme)
I can't wait to work one-on-one with you to transform habits & strengthen your style point of view. Whether you are ready for a complete fashion overhaul or simply small style adjustments, your inner fashion aficionado deserves to be cultivated, nurtured & shared. Let's do so together!
It's time to develop a style vibe that uniquely serves you
personal Wardrobe styling & Shopping services
for Dallas/Fort Worth & Beyond
