Styling & Shopping Services for Luxury Lovers in the Austin, Dallas & Fort Worth metroplex + Virtually beyond

phase 3 - curate
add to collection with intent
Personal shopping Services
phase 4 - maintain
ongoing support
seasonal refresh, closet edit, Recirculation
Phase 2 - develop
style for life
PErsonal Styling services
Phase 1 - craft
Establish A Strong style perspective
foundational style session

BrandWhy Style brings focus to your quest to define cohesive and creative personal style.
Leveraging years of fashion industry experience, this spirited Fort Worth-based Wardrobe Stylist and Personal Shopper gets to know your needs, works within your budget and helps you materialize the practical glamour of your dreams through a well-defined Four Phased Approach. 

Curate Style through Stages

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All of BrandWhy Style Services can be provided VIRTUALLY.
Yup. It's that Easy & Convenient!

NO PROBLEM!

Not aN AUSTIN, dallas or fort worth Area local????

investment
what you'll achieve
foundational style session
ready to begin!
This session gives you all the tools you need to clearly identify your style wants and needs then guides you through the process of curating a wardrobe that clearly reflects it.

Everyone needs key foundation pieces to create a solid bedrock for personal style. Establishing a couple of carefully considered capsule collections for various parts of your life is a fantastic step toward a well-organized closet and a giant leap toward filtering out the noise of the day-to-day dressing struggle, visual media influence and constantly changing trend cycles.

Here you will understand how to build a working wardrobe by setting your intention, visually seeing what you already have, analyzing & separating out what continues to have purpose and then reorganizing what you already own to be more functional and visible for your day-to-day life. Participating in this process gives you emotional and physical space to meet your fashion goals, style daily with ease, and boost your fashion confidence and overall aura.

 Craft a Strong Style Foundation

 foundational style session

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let's talk next steps
This session focuses on setting the tone for a more workable & enjoyable wardrobe that meets the style goals established in our Roadmapping Session. We'll spend up to 3 hours pulling, trying on, sorting and organizing your closet to establish an Intentional Wardrobe. We will also pull value from items no longer serving you through Recirculation of up to 40 items leveraging Brandy's resale background. This includes the coordination of selling, consigning, donating and/or recycling. Haul away is included for in-person appointments. Gap Filling Shopping recommendations with Stylist Notes will be available via easy online shoppable links allowing you the option to purchase at your leisure. This process of identifying foundational pieces and working toward substituting or adding anything that can further your style goals will leave you with a Curated Wardrobe that offers workable outfit creation that meets your style vibe. You'll be given access to a Personal Online Digital Closet that may be referenced at any time.
Your closet is filled with emotion and this experience gives you the opportunity to delve into your fears but also find passion associated with the dreams for the future you. It's an impactful session giving you the Wardrobe Therapy you deserve. After completing a detailed Questionnaire, we'll spend up to 45 minutes on a Virtual Conference Call fine tuning your unique Style Point of View. I'll synthesize all the data to establish a clear set of style goals unique to you. Finally, you'll receive a Style Roadmap Guidebook that will serve for seasons to come aiding your evolution towards a more mindful personal style story and ultimately more focused fashionista.


Session 2: Closet Edit & Wardrobe Curation

Session 1: Style Roadmapping

what's included

*This service is delivered in 2 Sessions*

let's connect now
Payments are broken into 2 installments for this Service. Each invoice must be pre-paid at least 24 hours before Scheduled Session Date.

Session 1 - $200
Session 2 - $930

$1,130

Foundational Style
Total Investment

investment

Photo by Anastasia Shuraeva

travel & event styling
closet styling & style on call
styling services
let's get styling
Engaging in the act of throwing on clothes is not style. Stacking a bunch of fashion pieces on top of each other isn't either. Style is an energy that creates a vibe of confidence, comfort in ones own personal voice and ability to communicate your perspective on beauty and grace. It requires understanding the technical act of putting together things like harmonious color combinations, lines that work with your shape, and the art of layering textures. A curated wardrobe takes time to develop because style morphs over time just as your style point of view grows. 

Grow Your Style

Styling Services

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book styling now
Look at your Existing Wardrobe in a Whole New Light. This sustainable approach uses what you own and teaches you to see the potential in what is sitting in your closet already. We'll create, style and photograph various looks over the course of 1.5 hours in your closet. Shopping recommendations will be provided should any gaps be identified along the way and will be posted to your Digital Closet.

Out shopping and want to know which shoes work best with your dress? Maybe you are at a Vintage Boutique and want help selecting pieces that fit well within your style profile. Have you tried on 14 blouses from your closet with your new trousers but feel overwhelmed and just need a professional eye to create the vibe that makes the best impression? Have you placed 10 things in your shopping cart but don't know which pieces match well with your shape and complexion? Perhaps you want to do a virtual try on session of items you ordered from some of your Shopping LookBooks. 

Whatever the question, this is your chance to have style and shopping support when you need it most.

Available to any client who has previously worked with BrandWhy Style, this 30 minute phone or video call will satisfy your need to get a quick bit of fashion advice to keep your style aura at it's best.

 Style On Call - Starting at $95 for Existing Clients

Style Your Closet - Starting at $530

closet styling & style on call

*All Services include: Questionnaire & Access to an Online Digital Closet*

Make a statement for your event that follows your style story and budget. After filling out a Questionnaire and providing inspiration photos, you'll be given 10 pieces to choose from. Select your 2 favorites and then styling begins. You'll receive various options for head to toe Looks for each of your final 2 with online shoppable links to pull off the perfect vibe.

Travel Styling - Starting at $ 650

Event Styling - Starting at $ 325

Travel & event Styling

Capacity is truly finite when packing for a trip. It's critical to Identify the right pieces and get them to work for you in various ways while away and allowing me to do the work for you removes the urge to overpack by streamlining the whole process. Incorporation of Currently Owned Pieces. We shop your current wardrobe for up to an hour to locate pieces that can serve your travels. Then, items are photographed along the way in an effort to decrease spending on pieces you already have that can serve you. Shopping Recommendations will be available for online purchasing to complete your style vision. Ultimately, 7 Complete Looks will be created Styling Old and New that meet your needs based upon your itinerary and will be posted by Calendar Day so they can easily be referenced anytime before or after you are away.


let's start styling

*All Services include: Questionnaire & Access to an Online Digital Closet*

Monthly Shopping Subscription
LookBook Shopping
shopping service Overview
let's connect
This approach to "Shopping Done for You" curbs impulse buying & overconsumption and helps those short on time and/or desire to sift through the endless options available to buy out there. You'll first identify a defined set of wants and/or needs and then leave the hunting to me to make sure you aren't mindlessly spending on things that won't serve your overall fashion end goals. It's important to spend time targeting your specific needs to ensure that you are adding versatile pieces that can compliment what's already in your closet to provide uncomplicated function that still makes you feel beautiful.

Advance Your Wardrobe

shopping services

Photo by Carlos Rubio Tristan

let's connect
You'll get coordinated looks addressing a clear set of Shopping & Styling goals via easy to shop digital MoodBoards. This is great for those looking to up their outfit game to adjust for a lifestyle change, understanding how to incorporate trendy pieces without sacrificing style goals, growing older gracefully, learning how to add luxury resale or vintage items into the daily rotation, or simply just getting some inspiration to spice up your outfit regimen. This decreases the urge to overspend and overbuy while also lessening decision fatigue.


Ready to simplify your life? Capsule wardrobes work great to decrease time and energy spent on putting outfits together. These work great for those looking for quick go to's for lifestyle moments like "Kid Pick Up/Drop Off" or "Weekend Errands" or even by season. After filling out your Questionnaire, you'll get 30+ completely interchangeable pieces that can be worn together in a multitude of combinations. 

Mood Board Shopping - Starting at $ 390 for 6

Capsule Wardrobe LookBook - Starting at $ 130 for 1

LookBook Shopping

*All Services include: Questionnaire & Access to an Online Digital Closet*

let's talk next steps


Monthly Shopping Subscription -
Recurring Charge of $195 per Month

monthly shopping subscription
This is the ultimate way to bring focus to your shopping practice by nudging you to set specific goals by month. The first Friday of the month you'll set your intent via a Questionnaire. This process works great to adjust habits to be more focused on what you need versus what you want. For the next 3 Fridays you'll get a Curated Mood Board each week matching your intention and your budget. You'll have access to a Digital Closet where you can purchase everything online when the moment strikes you.

This also includes a 10% discount on booking any additional services while your subscription is still active.
closet edit & recirculation
seasonal wardrobe refresh
maintain your style
let's talk more
let's talk more
Maintenance is an important part of any style regimen and BrandWhy Style is here with varying levels of assistance to keep your closet curated, shopping behavior focused and style vibe feeling relevant and on point. 

BrandWhy Style offers Seasonal Wardrobe Refreshes, Closet Edits and Recirculation Services to keep you feeling great, looking incredible and on target to meet your style goals.

 Ongoing Style Support

Maintain Your style

Photo by Jorge Fakhouri Filho

Let's talk refresh
Seasonal Wardrobe Refresh
Seasonal Refresh - Starting at $ 575
This ultimate Mini Session gives you a taste of all the things needed to start your season off right. The key to making your style feel fresh is removing items that fell flat last season and replacing them with key pieces to infuse personality and take away that "stagnant" feeling,  This is meant to keep you excited about what's in the closet without having to succumb to the "haul" mentality.

We'll spend up to 1.5 hours in your closet going through either the current season or the next upcoming season of items in your wardrobe. We'll pull anything you are no longer loving for Recirculation (up to 10 items included), identify pieces you need help Styling that are already in your wardrobe, and pick 3 current trends or style desires to drive the Shopping Intention for 3 LookBooks to add on trend pieces that further your style vision. Everything is posted to your Digital Closet for easy shopping and management. 
let's talk next steps
Recirculation - Starting at $ 100 for 20 items
Closet Edit - Starting at $630
closet edit & recirculation

Want to tackle the stress you feel when you open your closet? A stuffed closet is never equal to a happy closet. You can't use what you can't see and no matter how much space you have the clutter only compounds the feelings of being overwhelmed by what you own.
We'll spend up to 2 hours in your closet pulling, analyzing and removing anything that no longer serves you .We reorganization items in your closet to maximize the efficiency of dressing for anything that is staying. This includes recirculation of up to 20 items and haul away is included if appointment for In Person Appointments. Any gaps in your wardrobe identified during the service will be noted and Shopping Recommendations will be posted to your Digital Closet for one click shopping options online for your convenience.

Don't let potential value slip away! It takes tons of time to resell, consign and/or recycle fashion pieces. Leveraging Brandy's years of resale expertise, items that no longer bring you joy and/or purpose will be shopped around to maximize value if there is any left still in them.  This is a Zero Hassle way to gain a little something from your initial investment. Haul away is included for In Person appointments.

If service extends beyond package allowance, additional time will be billed at $100 per half hour.

04. additional time

A $100 No Show fee will be charged for cancellations less than 4 hours before booked Service time or for failure to be present for In Person appointments. This provides flexibility for emergencies that can arise at the last minute but respectful enough of your Stylist's time.

03. cancellation

Payment of Service in full is required at the time of booking and is non-refundable.

02. payment

In Person Services quoted in prices above are defined as 50 miles Roundtrip or less from our location in either Fort Worth (4450 Oak Park Ln, 76109) or Austin (11410 Century Oaks Terrace, 78758).
Anything greater will incur a $2 transportation fee for each additional mile traveled.

DFW Area is defined as 80 miles or less Roundtrip from 4450 Oak Park Ln, 76109.
Austin Area is defined as 80 miles or less Roundtrip from 11410 Century Oaks Terrace, 78758.
Any location greater must be held virtually.

01. Austin & DFW Area
In Person Appointments

The Guidelines

Photo by Himeshmehtaa25

Yes! Think of the the slow fashion low impact aspect of my styling as an added bonus. My focus is still on styling you and bringing out a cohesive personal story that comes through your daily fashion. I'd be honored to work with you whether fashion industry impact is a priority or not!

Sustainability isn't a driving factor for me.CAN i still work with you?

01

Absolutely! I did hundreds of closet clean outs and wardrobe edits during the pandemic while working for TheRealReal for folks all across the country this way. We can connect just as effectively and efficiently via this format. This is a high touch, extremely personalized service. My process is designed to every aspect of your personality, wants and needs are considered to provide an outcome you love.

i don't live in the Austin, Dallas or Forth Worth areas, can we really be as productive Together working virtually?

03

Savings in time, money, and anguish are just a few! I utilize my years of fashion industry knowledge to make it easy for you to focus on building a functional wardrobe that meets your style goals. I do the leg work associated with understanding brand impact, how pieces work on shape and complexion, what's trending, and understanding value in both the retail and resale which frees you up to focus on the fun part of fashion.....personal expression! 

what are the benefits of hiring a personal stylist? 

04

At this time, BrandWhy Style is booking service appointments for those who feel great wearing women's clothing and are 18 years and older.

what demographic is your primary focus?

05
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faq

book a free chat

I can't wait to work with you to transform habits & strengthen your style point of view. Whether you are ready for a complete fashion overhaul or simply small style adjustments, your inner fashion aficionado deserves to be cultivated, nurtured & shared. Let's do so together!

It's time to develop a style vibe that uniquely serves you!

Providing Personalized Fashion & Image services for  austin/Dallas/Fort Worth & Beyond