Constructing Style Stories that are Conscious at Heart
BrandWhy Style elevates personal style through a sustainable lens to develop a curated wardrobe that is luxurious, effortless and functional.
Based in Dallas-Fort Worth, BrandWhy Style offers one-on-one in person styling and shopping services throughout the DFW Metroplex and virtual consultations for clients nationwide.
Ask the Fashion Industry..... Why?
Shop Now
Want to Refresh in a Thoughtful Way?
discover more
Seeking to Curate a Wardrobe that Reflects Style Goals?
learn how
Looking for a Strong Wardrobe Foundation?
Whether you are exploring options for how to establish your own unique style for the first time, or you are a fashion pro just looking to broaden your presentation--I'm so glad you're here and can't wait to help you embark on your next style adventure in a thoughtful way.
I'm about leveraging expertise & efficiency to create a wardrobe that provides uncomplicated function that you adore.
skillful Developer of Personal style stories
with an eco/ethical Approach
Personal styling & Shopping services in DFW + virtually beyond
LookBook style Done For You
curating A Strong Style Foundation
YOU CAN -
Purchase with intent to curb waste & Recirculate when done.
“Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.” (Ellen McArthur Foundation)
YOU CAN-
Consider more sustainable materials when purchasing.
“Plastic particles washed off from products such as synthetic clothes contribute up to 35% of the primary plastic that is polluting our oceans. Every time we do our laundry an average of 9 million microfibers are released into wastewater treatment plants that cannot filter them.” (Ocean Clean Wash, 2023)
YOU CAN-
Support fashion brands that share transparency about their practices.
"Most major industries are highly regulated. But the fashion industry, one of the largest manufacturing industries on the planet, is almost entirely unregulated." (EARTHDAY.ORG, 2023)
YOU CAN-
Shift your fashion narrative. Work with a Sustainable Personal Stylist to focus aspirations towards positive styling behavior & consumption.
"New season, new styles, buy more, buy cheap, move on, throw away: the pollution, waste, and emissions of fast fashion are fueling the triple planetary crisis." (UN Environment Programme)